Audi Geneva 2012

Architecture
Schmidhuber and Partner, Munich/Germany

Planning phase
2011 − 2012

Construction time
2012

Services by Werner Sobek
Structural engineering (WP 1 − 6 acc. to HOAI)

Client
Audi AG, Ingolstadt/Germany

Photography
Andreas Keller, Altdorf/Germany

The Audi stand at the Geneva Motor Show 2012 measured as much as 39 m in depth and 10 m in width. Its appearance was delineated by free-form elements that gave the impression of being suspended in space. These elements were joined to a two-storeyhigh, modular steel lattice at the rear area of the stand, hung high above the central area and project unsupported over the front. In constructing the steel lattice it was possible to make use of some of the elements used to build the stands in previous years – an important contribution towards the ecological and economic life cycle balance of the stand at Geneva‘s Motor Show.