Trade Fair Stand Hero

Architecture
Schmidhuber und Partner, Munich/Germany

Planning time
2013

Construction time
2013 − 2014

Services by Werner Sobek
Structural design (WP 1 − 4 acc. to HOAI)

Client
Schmidhuber und Partner, Munich/Germany

Photography
Andreas Keller, Altdorf/Germany

The ground plan of the trade fair stand erected by the motorcycle manufacturer Hero at the Auto Expo 2014 resembled a racetrack. The ‚straight‘ section of the stand measured 15 m x 67 m in length. A circular structure boasting an inner fascia covered with a continuous wall of LEDs appeared to hover above the exhibits. A two-storey lounge area was located at the head of the trade fair stand. The lounge area and ring structure were interlocked by flexurally rigid steel beams to a triangular grid or rather a vierendeel girder to which the LED panels and other lighting elements were affixed.