Audi Geneva 2012

Architects:
Schmidhuber and Partner, Munich/Germany

Planning phase:
2011 – 2012

Execution time:
2012

Services rendered by Werner Sobek:
Structural engineering (work phases 1-6 in accordance with HOAI)

Client:
Audi AG, Ingolstadt/Germany

Photographers:
Andreas Keller, Altdorf/Germany

The Audi stand at the Geneva Motor Show 2012 measured as much as 39 m in depth and 10 m in width. Its appearance was delineated by free-form elements that gave the impression of being suspended in space. These elements were joined to a two-storeyhigh, modular steel lattice at the rear area of the stand, hung high above the central area and project unsupported over the front. In constructing the steel lattice it was possible to make use of some of the elements used to build the stands in previous years – an important contribution towards the ecological and economic life cycle balance of the stand at Geneva‘s Motor Show.

 

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